Let us assume I choose to open a cozy little morning muffin shop downtown. Most people around here leave for work around 5:00AM. Many work in Boston, some in Portland, Maine. So I decide to have the “Morning Muffin Shop” open and serving at 5:00AM. I don’t care for opening that early, I would rather sleep, but if I am going to be successful in the muffin business, this is the thing to do – march alongside your customers.
Oh! Boy! When you walk into my comfy shop the aroma consumes you! Customers love it! They come from towns around. My muffins are truly the best found. We serve corn muffins, blueberry, morning glory and bran. All warm and seeping aroma. I am making money hand-over-hand. This is picture is plain ole Heaven for 10 years - plus. There is plenty of cash. Customers love me. My bank plans on electing me to its Board of Directors. I am home and napping by Noon. I play golf later in the day. Wow! Look at that sun shining down upon me!
Then my customers get this stupid idea they want cranberry/banana muffins instead of what they sucked-up for years. Some kind of ridiculous health kick - - - I guess! I think this one over. I will have to retrofit my muffin kitchen. Purchasing an additional oven may be required. If I am to bake cranberry/banana muffins I certainly need new muffin pans. No Way! Beside, the corn, blueberry and bran companies are giving me a small kickback for leaving things the way they are.
“There will be No cranberry/banana muffins. It will cost too much to re-gear,” I announced from the bakery door. This hurt and displeased many. But, they will adjust.
The following week my profits dropped. The next week I stepped from the bakery area into the sales area and saw that the room held less than half the customer it usually has at this peek time. Gosh! What is wrong?
Cash flow and profits plummeted with the weeks that followed. No one wanted to purchase my “good old muffins.” I was now overstocked with them – having to throw many away. I rushed to the bank where I am loved to take out a loan to bail myself out of this problem. The banker asked for my revival plan. I told him I would do more advertising and drop the price of muffins. The bank refused the bailout loan.
I filed bankruptcy and walked away broke. Riches to Rags. I forgot to recognize that successful business gives consumers what they want.
General Motors, Ford Motor and Chrysler Corporations all suffer this same ego power driven memory lapse. “I’ll give then what I want – no one can rule me.”
Well! The customer no longer wants to drive gas guzzling, diesel guzzling or oil guzzling automobiles. The public wants CLEAN. The consumer wants “Electric Automobiles.” They will even take “Hydrogen Automobiles.” But – to give the consumer its want, the automobile industry must redesign itself. The world must redesign itself.
Sure! We will need electric chargers at every parking meter and along every highway. Do you know what this major restructuring task does? Yes. You are correct. It puts people back to work. Helps the economy.
I would guess that the day the Auto Industry announced their offering of Electric Vehicles or Hydrogen Vehicles for under $20,000 dollars they would be flooded with so many orders they would have to rehire those they laid off – plus – hire additional breeds of engineers and design developers. Would that not be a much brighter future than these tax beggars offer now?
There is another real neat turn in this reorganizing of the Wheels Industry: Instead of you the taxpayer giving the corporations money to build the car or truck that you will later pay for again when you purchase – the buyer only pays once. But – Who says the industry appreciates that result?
More than GM or Chrysler, Ford Motors seems to deserve some kudos. The managers have yet to ask for or take government bailout money. Henry Ford moved the auto industry to the giant it became simply by giving the masses what they needed and wanted – an affordable vehicle. He accomplished that by thinking ahead of his time and creating “mass-production” – the assembly line. Now the consumer needs and wants an affordable efficient environmentally clean vehicle. Like the Morning Muffin Shop – either do it or die. Don’t suck-off the taxpayer and consumer. Maybe the ghost of Henry Ford will callout from the heavens, "Hi! Ho! Electric Ford."
Oh! Boy! When you walk into my comfy shop the aroma consumes you! Customers love it! They come from towns around. My muffins are truly the best found. We serve corn muffins, blueberry, morning glory and bran. All warm and seeping aroma. I am making money hand-over-hand. This is picture is plain ole Heaven for 10 years - plus. There is plenty of cash. Customers love me. My bank plans on electing me to its Board of Directors. I am home and napping by Noon. I play golf later in the day. Wow! Look at that sun shining down upon me!
Then my customers get this stupid idea they want cranberry/banana muffins instead of what they sucked-up for years. Some kind of ridiculous health kick - - - I guess! I think this one over. I will have to retrofit my muffin kitchen. Purchasing an additional oven may be required. If I am to bake cranberry/banana muffins I certainly need new muffin pans. No Way! Beside, the corn, blueberry and bran companies are giving me a small kickback for leaving things the way they are.
“There will be No cranberry/banana muffins. It will cost too much to re-gear,” I announced from the bakery door. This hurt and displeased many. But, they will adjust.
The following week my profits dropped. The next week I stepped from the bakery area into the sales area and saw that the room held less than half the customer it usually has at this peek time. Gosh! What is wrong?
Cash flow and profits plummeted with the weeks that followed. No one wanted to purchase my “good old muffins.” I was now overstocked with them – having to throw many away. I rushed to the bank where I am loved to take out a loan to bail myself out of this problem. The banker asked for my revival plan. I told him I would do more advertising and drop the price of muffins. The bank refused the bailout loan.
I filed bankruptcy and walked away broke. Riches to Rags. I forgot to recognize that successful business gives consumers what they want.
General Motors, Ford Motor and Chrysler Corporations all suffer this same ego power driven memory lapse. “I’ll give then what I want – no one can rule me.”
Well! The customer no longer wants to drive gas guzzling, diesel guzzling or oil guzzling automobiles. The public wants CLEAN. The consumer wants “Electric Automobiles.” They will even take “Hydrogen Automobiles.” But – to give the consumer its want, the automobile industry must redesign itself. The world must redesign itself.
Sure! We will need electric chargers at every parking meter and along every highway. Do you know what this major restructuring task does? Yes. You are correct. It puts people back to work. Helps the economy.
I would guess that the day the Auto Industry announced their offering of Electric Vehicles or Hydrogen Vehicles for under $20,000 dollars they would be flooded with so many orders they would have to rehire those they laid off – plus – hire additional breeds of engineers and design developers. Would that not be a much brighter future than these tax beggars offer now?
There is another real neat turn in this reorganizing of the Wheels Industry: Instead of you the taxpayer giving the corporations money to build the car or truck that you will later pay for again when you purchase – the buyer only pays once. But – Who says the industry appreciates that result?
More than GM or Chrysler, Ford Motors seems to deserve some kudos. The managers have yet to ask for or take government bailout money. Henry Ford moved the auto industry to the giant it became simply by giving the masses what they needed and wanted – an affordable vehicle. He accomplished that by thinking ahead of his time and creating “mass-production” – the assembly line. Now the consumer needs and wants an affordable efficient environmentally clean vehicle. Like the Morning Muffin Shop – either do it or die. Don’t suck-off the taxpayer and consumer. Maybe the ghost of Henry Ford will callout from the heavens, "Hi! Ho! Electric Ford."
(The Morning Muffin Shop is fictitious)
(Also note: My friend Max E. reminded me about Ford not taking government money as yet. Thanks Max)
WMP
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